Who We Are

Who we are.
Who we are: two entrepreneurs with a strong experience in our two passions: communication and horses and we do our job with the collaboration of the best professionals experienced in these two fascinating sectors.

Who we are: Valeria CADONI

Who we are

In classical training, I was in charge of the International Film Festival in Rome and the Pubblancio Editions. I worked on the launch of the satellite channel Prima Sat, at the Pavia-Venice Raid, the longest motorboat raid in the world, and I have extensive work experience abroad both in Tunisia and in France, where I lived for 14 years in Tunis and 7 in Paris. Now I am president of Passione Cavallo, a non-profit making company to introduce horse to children, and I am operative in Made Italy Ltd (the company that owns the brands Cavallo Cavallo Italia and Clop).

Who we are: Renato RANGHINI

Who we are

Marketing and communication expert, I joined the Association of Advertising Professionals as founder and president of NEWS, my marketing and advertising agency recognized OTEP (now Unicom) with whom I was responsible for the development of projects marketing and communication for numerous national and international brands, including Subaru Automotive, Pirelli Group, Sharp Group, Gruppo Latina Assicurazioni and Birra Bass. Now I am the founder and CEO of Made Italy Ltd (the company that owns the brands Cavallo Cavallo Italia and Clop) and, in my free time, I write books and I am secretary of Passione Cavallo, a non-profit association to let the horse know more little ones. 

We entered the world of the horse organizing the Memorial Ribot Event, through which we have known and understood how fascinating, magical and full of emotions the horse and the world that surrounds it and we have not abandoned it anymore.


We have created Passione Cavallo, a non-profit association to make the horse known to children, and Club Cavallo Italia, the world of those who love horses and their elegance.

With Club Cavallo Italia we have organized important events and created a world that did not exist before, the elegant world for people who have a special sensitivity for what is beauty, class, charm and elegance to experience the emotions that only the horse possesses and transmits when he is protagonist in the arts, in sport, in photography, in films, in drawings, in books…

who we are

Club Cavallo Italia welcomes those who love horses and what represents this extraordinary animal (but we do not like to call it an animal) represents, people who have a particular sensitivity for what is beauty, style, charm and elegance and, of course, we opened this shop online to offer products of the best Made in Italy manufacture.

who we are

Now click here an enter the world of Club Cavallo Italia and you will receive advice on places and objects Made in Italy dedicated to the horse and its elegance, anticipations of new products and any other topic dedicated to the horse. You will immediately get a 10% discount in this online store and you can unsubscribe whenever you want. Thank you.

Finally we have created VR Communication to offer our experience in the world of horses and communication to our customers

Some of the events and of the initiatives

who we are

Thank you again for the time you spent with us and, if you want, write to us: info@madeitalyoriginal.co.uk. We always answer.

20-22 Wenlock Road – London – N1 7GU – UK